What makes Glow different from a chatbot or a prospecting tool?
Glow is not just a chat layer and not just a data layer. It combines matching and scouting so the same intelligence can power introductions, support, inbound sales and outbound discovery, using one shared graph of people, businesses, intent and context. That is the architecture today's point tools don't have.
Do I need a community to use Glow?
No. Glow can power customer-to-business matching, website qualification, support routing, sales handoff and prospect scouting even if you are not running a formal community. Communities are a great wedge, not a prerequisite.
Does Glow replace my support or sales team?
No. Glow makes your team easier to find, easier to route to, and more effective when a human conversation matters most. Confidence-gated automation handles the volume that should be handled; the rest goes to the right human with full context.
How do you measure ROI?
By business outcomes, not vanity usage. Standard metrics include accepted introductions, meetings completed, qualified leads, successful handoff rate, sourced pipeline, engagement, retention, and repeat usage, broken out by cohort so you can prove the contribution to revenue, retention and CSAT.
How long does deployment take?
Most customers start with one workflow, one integration path and one success metric. Pilots run in 90 days. Glow then expands into additional use cases once the initial workflow proves value, without rebuilding identity, profiles or matching logic each time.
How does the privacy model work in practice?
Glow uses a zero-knowledge architecture: identity, intent and matches are computed on encrypted profiles. Your team sees outcomes (accepted intros, meetings, qualified leads, conversion), not raw conversations. End users keep consent. what they share, with whom. and that consent travels across every workflow. Enterprise plans add VPC deployment, audit logging, SCIM, SSO and data residency.
What integrations are supported on day one?
CRM (Salesforce, HubSpot), helpdesk (Zendesk, Intercom), community tools, event platforms, calendar, messaging, identity / SSO, data warehouse and webhooks. Custom integrations are available on Business and Enterprise via the Glow API.
Can we self-host or deploy inside our VPC?
Yes, on Enterprise. Glow supports VPC deployment with a private model boundary so the inference layer can be reviewed by your security team alongside the rest of your stack.