Glow / Use cases / Support routing
Route

Answer faster.
Route smarter.
Escalate cleanly.

Give customers instant answers when automation is enough, and seamless handoff when it isn't. Glow can guide users to the right knowledge, ask the right questions, and connect them with the right channel or staff member, without dead ends, without the chatbot loop nobody wants to be in.

INCOMING "My order hasn't shipped" SELF-SERVE conf 0.42 AI RESOLVE conf 0.86 ✓ HUMAN AGENT conf 0.31 RESOLVED · 11s Shipment update sent. CSAT 5/5. FALLBACK · HUMAN
Why Glow

A routing layer, not another bot.

Most "AI support" tools are an answer engine bolted onto a ticket queue. Glow starts at a different place: it understands who the customer is, what they're trying to do, and which channel and human is most likely to resolve it well, then routes accordingly. Containment matters; the path to the right human matters just as much.

/ Triage

Intent before intake.

Glow classifies the real intent (billing, shipping, account, sales-in-disguise) before the customer is ever asked to fill out a form.

/ Resolve

Resolve when safe.

Confidence-gated resolution. When Glow knows, it acts. When it doesn't, it stops trying, and tees up a human with full context.

/ Handoff

Handoff that doesn't suck.

The right agent, the right channel, the right context summary. No repeat-yourself. No "let me transfer you" tax on customer trust.

Outcomes to target

Containment and handoff quality, measured together.

62%
AI resolution rate
−41%
Median time to resolve
94%
Successful handoff rate
+7
CSAT (vs. baseline)

Directional targets for design-partner pilots, not guarantees.

Next

Drop Glow into your existing helpdesk stack.

Glow runs alongside your existing helpdesk. Start with one queue, one channel and one confidence threshold. Expand routing into inbound sales, account ops and renewals once the model is calibrated.

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