Customer service routing
Guide customers to the right article, queue, specialist, or appointment path.
Support and sales routing
Move inbound conversations to the right person faster.
Glow helps support teams, sales teams, and service businesses qualify intent, answer questions, and connect each person to the best next path without dead ends.
Common workflows
Use Glow to turn relevance into action.
Glow fits naturally where introductions, routing, and timing drive business outcomes.
Inbound sales qualification
Understand the request and connect the prospect to the right rep or motion.
Account-based handoffs
Route by account, stage, territory, complexity, or urgency.
How it works
A simple workflow with better signal underneath.
Launch as a focused workflow, then expand as your private-intent layer gets richer.
Understand the request
Use form, chat, or agent context to classify what the person actually needs.
Find the best path
Match the request to the best resource, person, team, or route.
Hand off cleanly
Deliver a warm next step with useful context preserved.
Pilot this workflow
Start with one high-value use case.
We can help you scope a pilot around one clear outcome, then expand across the platform.